End of Module Evaluation

This is the end of module evaluation sheet we were required to fill out. I think that this is a good thing to do as it helps me to express my thoughts about how I think I've done and what I thought about the module.

Message and Delivery Evaluation

I think that this brief went went overall as I think it was one of the first briefs where we could implement some of the things we had been learning about type in our Context Of Practice & Design Principle sessions.

For the research part of the brief I think that I would have used a different story having known what we was going to be using them for as I found it hard to find things that were not overly disturbing or sincere and also there was not much leeway to work with keeping to the initial story so I had to go off onto a tangent. I would also have tried to look for more actual graphic design research as I mainly concentrated on actual facts and images which I still found challenging to find things that I could use to interpret in a design form.

One of the things that worked from the crits we had about the poster was the use of a bright pink as it accentuated who the target audience was and also appealed to the target audience. The use of a font which had a bold and dashed version of it helped to emphasis the idea of cosmetic surgery and how it they marks patients with pen before surgery. One of the things that didn't work so well was that the poster could sometimes be seen to be offensive or stereotype women and what they get done in terms of cosmetic surgery and stereotypes cosmetic surgery in general.

For the Distribution part of the brief I decided to take into account some of the feedback received during the anonymous crits about using glossy paper to accentuate the idea of 'over-the-top look, and artificialness'.

One of the things that I would have done different given more time would be to print out the mailshots on double sided glossy paper at a professional printers as I printed them on my own printer on 2 separate photo paper. I would also change the one of the mailshots as I think looking back at it now it looks like I had chosen a image with low resolution to work from but it was in fact a filter that I applied.

One of the things that worked really well was the envelope printed on double sided paper instead of 2 pieces  of standard paper as it made everything look professional and like a final product, I would also say the getting  the poster reprinted on high quality satin added to this. Things that didnt work so well was when printing on my printer some of the colours came out different to what they needed to be and I think this made the mailshots look separate but still part of a set but not as in conjunction as I wanted.

Alphabet Soup Illustrator Typeface Evaluation

One of the things about this typeface which I would have changed would be the fact I got it printed on matt paper as I would have liked to print it onto gloss but did not get around to doing so. I think it would have brought out the colour a lot more and would have complimented the initial design and the accents I have used are meant to emphasis that the polygon shapes and like diamonds.

I think that a lot of things went well as I was pretty happy with the outcome as all of the letter forms looked better once they were all together. I think that the yellow worked better than the originally proposed magenta as I think that it stands out but is not too striking. Some of the things I didn't think went so well or which I initially found challenging was was finding out how to actually remove part of the actual letter that was making contact with the shapes on Illustrator. I figured it out in the end but would have helped me if I had known before.

Message and Delivery Crit

Today we presented our newspaper article and research, I personally found it hard to research on the article I had chosen, so I said that I had to go off on a tangent which I told them. With this in mind I decided to start looking at things that are in some sense spin offs, such as Cosmetic Surgery and what people consider as beauty, and badly done plastic surgery.

I thought the crit went well as the feedback I had received gave me more direction and something less sinister to follow up on yet staying true to the initial story.

We were then told that we would be briefed on the first Monday we are back after reading week as to what we are going to be doing and using the research for.

Alphabet Soup Partner Typeface Crit & Evaluation

During the crit we had to stand up and present our typefaces to the group but alongside our partners. I believe that the crit went well as the feedback I received was positive and Leo himself also liked the typeface and thought it fit the purpose of portraying him. I also agreed and liked the typeface he had created for me as I thought it was straight to the point but well thought out as he has included subtle things which made it different and tailored to and about me such as a line striking through each letter in different places and of different weights which was to symbolise how I can speak and am of Gujarati origins as the language is written under the line not over it. The overall typeface he had created and worked from was fairly bold which is one thing I know I am.

Some of the feedback I received was that the typeface generally worked well to portray Leo as a person. But the things they really liked and thinked worked best was the little elements I had included and what they meant such as the brick texture to represent London and the choice of font due to his overall personality.

They had also said that from afar the typeface was hard to make out at times but with the use of colour it was a lot more eligible and was infact suited to the use of colour.

What would I do next time around?

Some of the main things I would change if I was to do this again would be to try a few more different ideas or explore a few more things as it was one of the things I was told not to do and I would have liked to see what implimenting more factors within the typeface would have been like. Along with this the inclusion of colour for the whole process as I personally believe its helps me to produce ideas and develop them,but then again I guess that it was part of the task to work in black and white.

What worked and what didn't?

The main things that worked as planned would have to be the overall look of the typeface as I wasn't too sure if it would have came out overworked or possible even too simple but was just right as I think it said all that it needed to whilst keeping it sophisticated and relevant.

One of the things as mentioned before that didn't work out as well was how eligible or clear the typeface was from a distance, this was due to many factors colour being the main one as it would have helped to show and highlight the different parts of the letters and the initial shapes, the other reason was down to the composition of the overall letters as they were tightly compacted which is what made them quite hard to make out.

Alphabet Soup Partner Typeface Power Crit

During the alphabet soup project we had a progress crit on the Friday of the first week we had work to do in.

Some of the main points that were raised during the crit for me was to not over complicate things as I had initially intended to include a minor form of Egyptian Hieroglyphics as Leo (my partner) had previously lived in Egypt for a while. Another point that was linked into this was that I should start to consider scale and how what I was going to design would look like on different scales and what I could do to make it work on those different scales. The final point that was raised was that I should stick with the idea of the grimy looking slime covering the letters as it fulfilled its purpose of showing and portraying who and what Leo likes as a person.

Visual Thinking Evaluation and Group Crit 'POP'

What worked and what didn't?
One of the things that I found trouble with was trying to create letterforms that didn't look repetitive or we too abstractly related to word, as I found the word I was given to be hard to work with in general especially as I didn't want any of my work to fall into the cliche category.

One of the things that I thinked worked out well for me was to choose specific things from the images that I collected as it allowed me to concentrate on that one feature and then work from it and at the same time keep the letters from getting over complicated and over thought even.

What would I do Differently Next time around?

One thing that I would have definitely done differently would have been to experiment more with different forms of media and techniques, with that in mind the brief was pretty strict in terms of colour and scale which I found to be a huge restraint as I hardly work in black and white or grayscale.

During the group crit we had to put up 5 of the best letters that everyone had done, as we all chose them together as a group up on the wall, and then had to swap groups with another one and then critically analyse them and take down ones that did not fit their purpose until 1 was left. Mine was unfortunately one of the first to be taken down, which I wasn't too happy about but wasn't surprised at considering I had chosen quite abstract forms of pop to portray.

Freshers Flu Evaluation

What Roles did you take in the group?

Development and Design of Logo and Leaflet which was done as part of the group, the majority of the Photoshop and editing was done by myself.

How well did you think you performed in the role?

I think that overall we as a team generated good ideas and we all contributed to that and I think that I efficiently worked whilst using photoshop.

How well do you think you worked as a group?

I think that we worked well as a group especially as the week progressed as we got to know one another and how we all work better.

What were the positives of working in a group?

One of the main positives of working in a group was the sheer amount of ideas that we put to the table as well as different points of views and opinions on things which was great for evaluating the work.

What were the negatives of working in a group?

As well as it being one of the positives, having conflicting ideas and points of views was one thing that affected the outcome as we all had our own preference and ideas about certain elements to the work, linked in with this was how easy it can be to get distracted by the people you are working with.

What will you do differently next time?

Next time round I would definitely make sure that I was more prepared in terms of things to bring in and also use of the workshops as this project was one that could have benefited from some of the workshops available to us, for example fabric screen printing.

Where could you have improved your resolution?

I think that it was mainly down to the quality of the items we had made which was where improvements could have been made such as a better printed box and also some sort of testing or a trial period. In addition to this if we had printed some t shirt with the logos on them it would have been a good item to have as part of the whole set.

What were the strengths of your presentation?

One of the main things that went well during the presentation was our timing and organization and the distribution of speaking was even.