After
the short briefing on the project I had over the phone from Michael about the
event branding, I made a start on the logo.
I had
tried a few different approaches but aimed to design something that fit the description
of what they said Michael and his colleagues had said they wanted from the
logo.
They
made it clear that it needed to represent the venue through the use of the existing 'MiNT' logo and genre of music which the night
will be and they expressed the target audience was 18-25 aged Deep house music
enthusiasts and university students.